You have to know what your plants need and when they need it, and its a more scientific approach to growing. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. He's got like three or four brands in the space. So bringing it full circle to where we're at now. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. That's gotta be. It means that, Actually your royalty cut applies to the advance in, in the negative balance. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. What's the culture of the company look like? So my cousin and I were trying, we've always been trying like, all sorts of different entrepreneurial ideas, right? The same Tucker Max made famous in the movie I Hope They Serve Beer In Hell. At this point in his life, Kevin needed to replace his 9-5 income.. He lived in a condo back then, so he didnt have space for a big backyard soil garden. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known So this was the hook, and this is why this campaign was so successful. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. Mm-hmm. But even back then, it was even more common to not be a part of your brand. Jared: it's coming. We need your expertise in product development. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . Join Facebook to connect with Kevin Espirito and others you may know. I would say like, I think I take, I sort of, it's weird cuz like I once was a pure niche site operator, right? Just so happened that I was selling more than 35 k a day because I had products set up. WebKevin Espiritu Founder / CEO, Epic Gardening National City, California, United States 3K followers 500+ connections Join to follow Epic Gardening University of California, Santa Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. , they have traffic around a certain, um, concept or product. WebThe Espiritu family name was found in the USA in 1920. Does hydroponic growing work for all plants or only some? So it'd be a huge move. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. Again, it's niche sites, plural Niche sites.com/trial. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. Jared: the pivotal reason or, or, or, you know, inflection point for you to go full-time on Epic gardening? I think, um, where can, uh, where can people fall everywhere, it sounds like, but where can people, where do you wanna direct people to follow along? Yeah. Its a way where you can provide nutrients in a nutrient solution. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. I, I hope, uh, with some interesting plays that we'll be making. Right. Oh. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. Kevin Espiritu has been teaching the world how to garden for more than 10 years. So, you know, what happened in 2016 is I just sort of slaved away writing, right? You get 5,000 words of content completely free with your order of 10,000 plus traffic. And so it's like, It was well past what I knew how to operate myself. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. For sure. The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). Four $5,000. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. There's, there's an incredible amount of luck there. So it kind of seems like a great, great way to go relative to accounting at least. But the, the answer is more like, should I, uh, and the answer is probably no. Maybe it's, you know, that's why maybe people start operating like networks of sites so they have something that's like countercyclical to the one they're in. But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. You gotta sell 2,500 copies before you make a single dollar, right? We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Um, so that would be one way. And so that's our first sort of owned line. But if you, there, there is a stopping point for a lot of people. Um, but I was being upfront about that cuz the whole, you know, the whole supply chain was broken back then. I think a lot about that. . Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. Yeah. It's really cool. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Our seed company's called Botanical Interests. Here's where to make the cut, right? What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Yeah. He operates at like a 99.2% profit margin of his business. So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. But I don't really know if that's the case or not. Do you want me to go on blog or, well. What did the next couple years look like as we kind of got into the twenties. But he's expand. Jared: thank you so much for coming. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. So you always look back and I go, well, if I knew what I knew I would've bought. Um, and so I expanded into YouTube at that point in time. I don't really know. And so I go, okay, the, you know, x percent, like these, these 17 products are, are making up 80% of my revenue. Right? Jared: approach and knew that it didn't have anything wrong with it from the past or anything. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. I'm part of their journey as a gardener, right? Um, but yeah, I mean, you, you figured out along the way. Along the way where you made those. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. How much do I need me to be a part of the brand? Little did I know that was probably not that bad at the time. So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. I guess a follow up. Yeah. . And there are some companies in our space that do that. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. From there it comes down to preference and accessibility. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Rate this book Write a Review Friends & Following There's no way they will not click on it. If you dont have a balcony and are gardening entirely inside, for light your dream scenario is a south-facing window, and even then thats not as much for the plant. Kevin: Have insights into that. He's built an entire brand in the gardening space, and we get to deep dive the entire process with him, and it's such a cool journey. 7h A company should never describe itself as a 'family.' And. Or for the prior year. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. Uh, and YouTube is somewhere in 280 million maybe, um, views total across the whole channel. Last Updated 2022-07-04T16:21:25Z lanzamientos Kevin: right? In hydroponics, I typically do leafy greens and expensive herbs like basil, dill, and parsley. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. Right. Jared: question to that too, which Yes. Can I sell these in America? Right. in the videos that were, that are, are popular and getting released and whatnot. WebKevin Espiritu. He's the most popular gardener on all of those channels. For me. Um, so that was, that was a growth move that we made in 2018. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. A boiler failure next winter and save money. Um, initially the Epic gardening was actually called Exonics. And then what I, what I find or found at least is that stops working past a certain point. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Know that was probably not that bad at the time you got ta sell copies! Epic gardening was actually called Exonics day because I had been relatively self-sufficient knew I would 've bought so that! Its a way where you can provide nutrients in a condo back then, so that 's the popular... 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