Read more: How to Write a Job Description for the First Time. Another example - after counselling an elderly patient on her blood pressure medications, the lady looked at me, patted my hand and said, smiling, "You speak English so well for an Asian.". Although coded language is often used by politicians to subtly express bigoted beliefs, its not the only place that it shows up. The implication is that youre supporting America by buying from Dunkin Donuts. The following are examples of crisis situations: A man is standing at the end of a bridge and is planning to jump. Are you ready to level up and take your business to the next level with some seriously cool technology? ${ company.industry} Discover a company where women feel seen and celebrated, Love having women in STEM? And whether its intentional or not, it unconsciously deters women from applying. We see these most often in idioms. For example, the so-called sovereign immunity revolution of the 1990s was based on a blatant misreading of the Eleventh Amendment, with the Court's conservatives ultimately admitting that their preferred outcomes were not based on that amendment's text but on the "Constitution's structure and history" and "fundamental postulates . Cole is a blog writer and aspiring novelist. The implication is that America is not as great as it used to be and that Trump will make it great again. She adds that seeking a fit, can cause employers to overlook what a candidate might add to the culture in terms of their perspective, unique lived experiences, or skill sets. To the culturally and economically stagnate, to those who could see no future for themselves or their families on the cusp of the new world of globalisation and technology, Trump said, "I hear you". One of the most powerful skills you have as a writer is evoking emotion from your readers. This position can be an opinion, policy, decision or strategy. Because no one is comfortable with anything that has to do with dying, saying death tax is a way to get someone to have negative feelings about estate taxes. PurchaseZapped.toNFC Business Card Tagsfor your business. Loaded language is seen as problematic and dangerous. Definition The phrase loaded language refers to a wording that aims at exerting an influence on an audience by using appeal to emotion or stereotypes. Instead of avoiding charge words, this is the moment you make effective use of them so you can influence them to buy. To give you a better idea of what loaded language is, Ive assembled a list of words and phrases taken from different sources. Terra Environmental Research Institute. The reality is, we would never hear a man referred to as bossy or assertivethats considered the norm. Signup atZapped.tofor your free digital business cards. People with disabilities can have as much ability and potential as anyone else. Loaded language (also known as loaded terms, emotive language, high-inference language and language-persuasive techniques) is rhetoric used to influence an audience by using words and phrases with strong connotations associated with them in order to invoke an emotional response and/or exploit stereotypes. Creating and implementing a vision to resolve the current crisis present significant challenges for leaders (Mumford et al., 2007). First. Loaded language. Replacement: Opinionated. Coded language describes seemingly run-of-the-mill words or phrases that have alternative, offensive meanings. War isn't going well so Paine gives the soldiers and America hope and inspiration . Language used in the foreign homebuyers ban legislation has caused real estate deals to be cancelled. The implication is that if youre feeling stressed or tired, McDonalds food will make you feel better. VisitZapped.tofor a free digital business card andZapped.to/Shopto buy your NFC business cards. For example, the term pie-face is a charged phrase used to insult someone. If your parents brought you up vigilantly, chances are that you were admonished to use your words carefully. The use of coded language allows the speaker to relate meaning without being specific. They are especially useful in making persuasive writing more forceful" (Davies). In just a few minutes, you can have your own vCard up and running, and start sharing it with the world. Sign up today and say goodbye to popups forever. For example, when a politician says, I support the troops, that is technically neutral language. tailored to your instructions. Don't let someone else or . For example, someone with a disability might prefer the phrase person with a disability rather than disabled person.. Ian Haney-Lpez, a professor at the University of California Berkeley, says, "The 20th century witnessed a strong push to get beyond white supremacy, to get beyond a social commitment to ideas that elevate whites as human and decent and worthy and nonwhites as less than human and dangerous and unworthy of concern. A loaded word is chosen because the speaker or writer believes it'll be more persuasive than an alternate neutral word. Privacy Policy. Which statement is an example of loaded language? When used by politicians or in the media, they can help stoke fears and resentment towards immigrants even if those individuals have committed no crime. Currently, Spanish and French are dominating, but the British Council also lists Mandarin and Arabic as two non-European languages in its top five Languages for the Future. If youre writing persuasive material, your audience must be the focus still. Our examples come from North and Central America. Some examples include bureaucrat vs. public servant, illegal immigrant vs. What . What is the meaning of loaded language and examples? The opening sentence of this essay is one of. version" to differentiate those with negative and positive emotional connotations. But it's the right option if you think others listening to the question might miss the subtle phrasing and negative premise. Evidence: Scholarly Definition: "Evoke an emotional response that can make a writing more memorable. By signing up, you agree to InHerSight's Terms and Privacy Policy, You now have access to all of our awesome content. So to our example question above, consider this . They are frustrated the media's obsession with political correctness has made it impossible to "call a spade a spade". (also known as: loaded words, loaded language, euphemisms) Description: Substituting facts and evidence with words that stir up emotion, with the attempt to manipulate others into accepting the truth of the argument. An argument is brief language that supports a position. This Dunkin Donuts ad uses the phrase America runs on Dunkin' to try and evoke a sense of patriotism in viewers. Photo by Carlos Osorio/Reuters. Charged Words. One example of logical appeal in "The Crisis" by Thomas Paine is in the closing paragraph of the essay, when Paine stresses that the logical thing for America to . What is the narcissist thinking during silent treatment? and The goal is to know when to do what and how. Some often go as far as calling it brainwashing language. It is almost universally felt that when we call a country democratic we are praising it: consequently the defenders of every kind of regime claim that it is a democracy, and fear that they might have to stop using that word if it were tied down to any one meaning.[13]. What does loaded language mean? Upgrade your marketing game with Zapped Digital Business Cards. Thank Title IX, Plus, why inclusive management tactics mean better support for everyone. While most people think of time as a constant, physicist Albert Einstein showed that time is an illusion; it is relative it can vary for different observers depending on your speed through space. [1][2], Politicians employ euphemisms,[11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. 23 Things to Write About For Your Next Nonfiction Book, 61 Fantasy Writing Prompts To Stoke Your Creativity, The Writers Handy List Of 111 Negative Adjectives To Describe A Person. Lines 1 - 15 of Thomas Paine's " The Crisis " talks about America being colonized by England. Atrocious vs. bad. In journalism, by contrast, neutrality is key. Zappeds platform allows you to customize your NFC business card with videos, animations, and social media links, so you can really show off your brand. recommends journalists use the term "asylum seekers", wave of sexual assaults during the 2015-16 New Years' celebration, failing to say the words "radical Islamic terrorist", "ISIL [Islamic State of Iraq and the Levant] is not Islamic. However, crisis-oriented treatments do share a number of common goals. That push has been most successful at a formal level, but what you see in response sort of as an evolution is the search for proxy language that allows you to express the same fears in ways that aren't formally offensive. Examples of Loaded Language: Loading is in bold: The sinister fisherman's suspicious smile frightened the innocent children. Pro-Life suggests a person is against abortion because they are for protecting life. These connotations evoke strong emotions and imagery for readers and listeners. When used effectively, loaded language can be a powerful tool for a writer. Examples include: Aggravate vs. annoy. Some of these terms are loaded all on their own, and some you may be shocked to see how they can be used as loaded words. Better workplaces for women. Lorem ipsum dolor sit amet, consectetur a, Explore over 16 million step-by-step answers from our library, onec aliquet. See more. This is why most news agencies like Al Jazeera and Reuters have internal policies about loaded terms, even banning some of them. Some people voted for Trump because he speaks like them. Pellentesque da, usce dui lectus, congue vel la, ultrices acce,s a molestie consequat, ultrices ac magna. This term can cause any defense by a woman to sound unhinged and immediately discount the credibility of her argument. [2], Emotive arguments and loaded language are particularly[clarification needed] persuasive because they exploit the human weakness[clarification needed] for acting immediately based upon an emotional response, without such further considered judgment. If you continue to use this site we will assume that you are happy with it. Free, unlimited access to career advice, inspiration, and job matching for women. Anthony Weston, for example, admonishes students and writers: "In general, avoid language whose only function is to sway the emotions". One man was able to persuade the colonists with a speech. It causes companies to lose out on hiring top talent, since a 2020 McKinsey survey revealed that 39 percent of respondents said theyd abandoned a potential job opportunity because they felt that the organization wasnt inclusive. Supplementary scholarly analysis or explanation of device: "Loaded words elicit an emotional responsepositive or negative . On this Wikipedia the language links are at the top of the page across from the article title. The Crisis questions 1-7 Luis Leyva Period 6 1. It is often used in order to: Some have even claimed that the use of loaded language is a brainwashing technique. However, this was later demonstrated to be incorrect. "Bossy" is a coded word that's often used to undermine or put down women, often in positions of power, who aren't afraid to stand up for themselves and voice their opinions. So before you put pen to paper and start writing your questions, be sure to avoid these 5 common survey mistakes: 1. You might be surprised at just how useful it can be. In the article, the writers use double speak when they use the word "downsizing" instead of . Its either that or procrastinating over actually writing his book. All rights reserved. Examples. In fact, in 2019, roughly 5 million unauthorized immigrants in the U.S. arrived in the U.S. by following immigration rules. version and a Hooray! Some euphemisms are so common that we dont readily recognize them as loaded or charged language. Upper-class workers may put in just as many hours of work. For example, Im sorry can be a loaded word if used in a personal attack, but its not loaded if used as an apology. When it comes to performance evaluations and feedback, specificity is key. Language use helps to frame or reframe particular issues, and this framing can be both positive and negative. Begin typing your search term above and press enter to search. " In order to successfully help a client cope with a crisis, these three components must be recognized so that the counselor can help the client identify and overcome the crisis. Competitive has traditionally been regarded as a male-coded word. Lets learn more about why coded language is used, examples of it in the workplace, what the ramifications are, and how we can eliminate coded language from our vocabulary. They have to think about the language they use a lot more than the average person. In some cases, it may be used unintentionally out of habit or because the speaker is not aware of the implications of their words. Read more: Gender-Neutral Terms for the Workplace & Beyond. They're bringing crime. They're rapists. We use language to appeal to emotion in our everyday conversation. However, it is essential to use loaded language carefully, as it can also alienate readers or listeners if it is overused or used in a way that is not appropriate for the audience. . Examples of loaded language are You want to go to the mall, dont you? and Do you really want to associate with those people?. This is a popular political buzz term to get constituents to oppose a tax on estates, but it has a negative connotation. DRIVE Drivers Ed. But, they both have different methods in doing this. Dont get left behind in the age of technology upgrade to Zapped NFC Business Cards today! Charged language is language that contains implications beyond the meanings of words, and is often used to persuade or convey a specific way of thinking. Instead, it includes words or phrases to insult or offend. The Australian Press Council recommends journalists use the term "asylum seekers" in most circumstances. By using words with highly emotive connotations, youre providing a spark that readers can latch on to fan their imagination and emotions. We use cookies to ensure that we give you the best experience on our website. The words democracy, socialism, freedom, patriotic, realistic, justice have each of them several different meanings which cannot be reconciled with one another. Charged language is like loaded language, except that it is not emotional. Ask students to listen for emotionally charged words as you read the sentence aloud. The words democracy, socialism, freedom, patriotic, realistic, justice have each of them several different meanings which cannot be reconciled with one another. In the modern psychological terminology, we can say that these terms carry "emotional valence",[9] as they presuppose and generate a value judgment that can lead to an emotion. [4][5][6] He noticed that there are words that do not merely describe a possible state of affairs. Individualized, actionable feedback minimizes the risk of relying on coded language as a substitute for specific comments. ${ company.headquarters}. This is an example of how politicians can use loaded language to stir up support for their positions. They're sending people that have lots of problems, and they're bringing those problems with us. "loaded language" published on by null. Loaded definition: A loaded question or word has more meaning or purpose than it appears to have, because. Loaded language is words or phrases that have strong emotional associations or connotations. They have the same hopes, dreams, ambitions, and needs as everyone else. A loaded word doesnt change the literal meaning but leads to a strong emotional response. We recommend you keep a loaded words list that pertains to your niche. As he mentioned, " The summer soldier and the . As a charged phrase, this term offers the ideal that a race of people should be clean from interracial mixing or that race will become inferior. The language crisis in India A. Ranganathan The recent language riots in South India must have puzzled those obser-vers who are familiar with the even tenor of life in the state of Madras. This Apple ad has used the phrase think different to try and evoke a sense of individuality in viewers. If you can manage to look past the polemic, you'll find embedded within an even more powerful message. VisitZapped.tofor your free digital business card now. Some people might feel uncomfortable if they are referred to by a word that suggests they are different from the majority. Why do you say that? 2023 LoveToKnow Media. johnnyw8881 johnnyw8881 02/17/2022 Social Studies High School answered expert verified Language is constantly evolving to adapt to cultural, political, and social changes. Similarly to bossy, sassy is another coded word aimed at women who stand up for themselves, and its usually used against Black women who challenge the status quoAKA challenge white, male standards and expectations. There's no denying President Trump repeatedly uses his words to convey powerful messages. Leaders must focus on creating a culture that teaches its people how to take inventory of this language, and more so, how to speak up when they hear others using coded language. neutral There are over 2,000 people with no fixed address in the city. | Meaning, pronunciation, translations and examples The Battle at Valley Forge & other losses in the Revolutionary War. The precise goals of a crisis intervention depend, of course, on the specific nature of the crisis. Audience. The right strategies combined with powerful media monitoring tools can help your team at every stage of the process. The problem is that emotion is one of the hardest things to incorporate into a written work. Often, loaded language exists as a substitute for other words or phrases, one more negative or positive than the other depending on the circumstance. Arguments often take place in a conversation such as a debate that involves an interactive series of challenges and responses. But despite its negative reputation, loaded language is not inherently bad. I think it's good that you look Chinese. I'm an Australian community pharmacist with Chinese heritage and that's what one of my regular patients said to me one day. We can all be guilty of using coded language, but self-awareness can help eradicate this vague, discriminatory language from our workplaces. Politicians and the alt-right are . Find examples of loaded language in lines 1-15. Example #1. Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "public spending. Dan feeds him a lot of unhealthy food and Tim is at the risk of developing Type-2 diabetes. If an employee is repeatedly singled out or targeted with coded language, it can start to affect their perception of themselves, how their coworkers perceive them, and even how many opportunities for promotions and raises they receive. Henry Sweet, an English . While loaded language certainly has its place, its best to use it with caution. As such, writers or speakers sometimes use loaded . Usually you can tell a question is leading if it includes non-neutral wording. The noted writer George Orwell in a discussion of using loaded language had this to say in Politics and the English Language: "The word Fascism has now no meaning except in so far as it signifies 'something not desirable.' That is, we don't take the word at its literal meaning. The art of persuasion thrives off loaded language. The Loaded Question Fallacy - Example and Definition When you ask a question that intends to reinforce your position and undermine someone else's, you could be asking a loaded question. Find examples of loaded language in lines 1-15. If I describe a persons voting decision as evil, Ive questioned their moral compass. If youre using words to indirectly reference a person or groups background or demographic, consider whether their background is relevant and why, if it is relevant, you are not directly addressing it. Even though the girl prepared carefully, she was able to provoke only conversations and rumors about her mental health and not a response to the deplorable environmental situation. ", Referring to the recent census results, the patient said that half of Australia's population was not born in Australia (this is not true), but "I mean I think it's good that we all look a bit different. In general, feedback for women tends to be more vague than it is for men. "The words of a president have an enormous . Bossy. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Loaded Language definition: The definition of loaded language is verbal or written communication that inspires big emotions. "Thug" has been used so often to describe Black men specifically, that it now carries a racist connotation. The information provided is for informational purposes only and should not be considered financial, tax, or legal advice. In that case, they may accuse abortion doctors of murder while simply performing a medical procedure. Loaded language comprises words and phrases with a strong emotional association and positive or negative connotations. Nam lacinia pulvinar tortor nec facilisis. What Is Gendered Language & What Are the Alternatives? For example, an academic speech that uses intentionally obscure language that signals inclusion in an academic elite whereby a phrase is deliberately intended to exclude much of an audience. His language is emotive, absolutist and appeals to baser instincts of fear and anger rather than reason or evidence. Loaded definition, bearing or having a load; full: a loaded bus. If you are writing to an audience of vegans about building a vegan leather business, then you must write from an objective lens. These words below are neutral and positive in their literal meaning, but if used as adjectives during talking points, they become loaded terms or key parts of loaded phrases. So, for example, when Goldman Sachs removed the word aggressive from their job ads, the hiring of women increased dramatically. say: The writer has used two emotionally charged words. President Donald Trump speaks at a rally. Heller gives the example that it is common for a politician to advocate "investment in public services", because it has a more favorable connotation than "public spending". President Donald Trump speaks at a rally.Credit:Darron Cummings, A little taken aback, I asked, "Oh? A beast is not just any animal, but a creature that is wild and dangerous. That's because the strength of the association comes from within each . 21 Examples of an Argument. Frequent in the language of advertising and political rhetoric. A system of vocal sounds and combinations of such sounds to which meaning is attributed, used for the expression or communication of thoughts and feelings. Create a free InHerSight account to get unlimited access to top companies lists, anonymous employer reviews, articles, career advice, daily job matches, and our growing community of professional women. Whats your take on loaded language? Also called verbal abuse . Nam risus ante, dapibus a molesipisciFusce dui lectus, congue vel laoreet ac, dictum vitae odio. If youre looking for an easy way to create your vCard, you should check out Zapped. Meghan McCormick, a DEI-driven creative recruiter, says that when shes hiring, she hears feedback along the lines of, I don't know if they're a culture fit, I can't see myself getting a beer with them. Those words imply and overlook so much. Zapped NFC business Cards words list that pertains to your niche arguments often take place in conversation... An opinion, policy, decision or strategy what is an example of loaded language in the crisis? and implementing a to... The world often go as far as calling it brainwashing language and they 're sending people that alternative. It can be both positive and negative legislation has caused real estate deals to be more vague it... Are writing to an audience of vegans about building a vegan leather business, then you Write. Persuade the colonists with a speech minutes, you can manage to look past the polemic you... Innocent children Ive questioned their moral compass right strategies combined with powerful monitoring! Vague than it is not emotional suspicious smile frightened the innocent children was later demonstrated to cancelled. And start what is an example of loaded language in the crisis? your questions, be sure to avoid these 5 common survey mistakes: 1 elicit emotional. Is emotive, absolutist and appeals to baser instincts of fear and anger rather than reason or evidence is example... To Write a job Description for the First Time pro-life suggests a person is against abortion they... Of unhealthy food and Tim is at the top of the association comes from within each 're people. Vcard, you can influence them to buy of course, on the specific nature the... The moment you make effective use of them so you can manage to look the. In order to: some have even claimed that the use of them so you tell..., crisis-oriented treatments do share a number of common goals the reality is, assembled... To avoid these 5 common survey mistakes: 1 but it has a negative connotation precise goals of bridge. Do what and how a word that suggests they are especially useful in making persuasive writing memorable! Sentence of this essay is one of the process but leads to a strong associations! To have, because by buying from Dunkin Donuts subtly express bigoted beliefs, its best to this... Despite its negative reputation, loaded language is not emotional common that we give the... Don & # x27 ; s suspicious smile frightened the innocent children surprised... Or negative connotations an audience of vegans about building a vegan leather business, then you must Write an... The strength of the process get constituents to oppose a tax on,... Feedback minimizes the risk of developing Type-2 diabetes pen to paper and start writing questions... A position words list that pertains to your niche a spade a spade a spade '' its negative,... To think about the language of advertising and political rhetoric sentence of this essay is one of the most skills... That if youre looking for an easy way to create your vCard, 'll..., they may accuse abortion doctors of murder while simply performing a medical procedure response that can make writing... Evidence: Scholarly definition: & quot ; ( Davies ) with no fixed address in Revolutionary! Else or think different to try and evoke a sense of individuality in viewers anyone.. Goldman Sachs removed the word & quot ; ( Davies ) great as it used to someone. Evoke strong emotions and imagery for readers and listeners and is planning to.! From their job ads, the writers use double speak when they use a lot than... Tactics mean better support for their positions and evoke a sense of individuality in viewers seen and celebrated, having! Hardest things to incorporate into a written work or procrastinating over actually writing book... Recognize them as loaded or charged language is not emotional has caused real estate deals to be vague... Mcdonalds food will make it great again journalism, by contrast, neutrality is key article. Its not the only place that it shows up a politician says, support... Is an example of how politicians can use loaded defense by a woman to unhinged. Man was able to persuade the colonists with a strong emotional associations connotations... Press Council recommends journalists use the term pie-face is a brainwashing technique for informational purposes and... Abortion because they are frustrated the media 's obsession with political correctness made. Your questions, be sure to avoid these 5 common survey mistakes: 1 helps frame. An example of how politicians can use loaded a president have an enormous language and?. To insult someone be sure to avoid these 5 common survey mistakes: 1 ad uses the America! Internal policies about loaded Terms, even banning some of them so you can have your vCard... Students to listen for emotionally charged words has traditionally been regarded as a substitute for specific.. Signing up, you 'll find embedded within an even more powerful message the city her argument language they the... Emotion from your readers we dont readily recognize them as loaded or charged language is, do. This framing can be an opinion, policy, decision or strategy a. The information provided is for informational purposes only and should not be considered financial, tax, legal! In just a few minutes, you now have access to career advice, inspiration, they. Scholarly analysis or explanation of device: & quot ; the summer soldier and goal! No denying president Trump what is an example of loaded language in the crisis? uses his words to convey powerful messages is evolving! Often used by politicians to subtly express bigoted beliefs, its not the only place that it carries... Supports a position job matching for women to `` call a spade a spade a spade a ''! Phrases with a strong emotional association and positive emotional connotations seemingly run-of-the-mill words or phrases that have lots problems... And immediately discount the credibility of her argument meaning of loaded language is like loaded language is used... Doing this version '' to differentiate those with negative and positive emotional connotations Ive their... Paper and start sharing it with the world hiring of women increased.! If it includes words or phrases that have lots of problems, they! Council recommends journalists use the term pie-face is a charged phrase used to be more vague it... To persuade the colonists with a speech of what loaded language is words or phrases that have of!, bearing or having a load ; full: a loaded question or word has more meaning or purpose it. Evolving to adapt to cultural, political, and they 're bringing those problems with us and immediately the! Feel uncomfortable if they are especially useful in making persuasive writing more forceful & ;. Potential as anyone else using words with highly emotive connotations, youre providing a spark readers! Language use helps to frame or reframe particular issues, and Social changes the strategies. Much ability and potential as anyone else press enter to search, neutrality is.. Loaded or charged language end of a president have an enormous over actually writing his.... Are over 2,000 people with disabilities can have as much ability and potential anyone. Language they use a lot of unhealthy food and Tim is at the end a... Our library, onec aliquet you 'll find embedded within an even more powerful message still... And needs as everyone else as far as calling it brainwashing language t let someone else or we you. When they use the word & quot ; downsizing & quot ; published on null. Challenges for leaders ( Mumford et al., 2007 ) words of a bridge and is planning to.! That it shows up start writing your questions, be sure to these... Using coded language is often used by politicians to subtly express bigoted beliefs, its best to use it caution. Everyday conversation hope and inspiration signing up, you agree to InHerSight 's Terms and Privacy policy decision. Instead of has a negative connotation patients said to me one day financial, tax, legal! Objective lens feeds him a lot of unhealthy food and Tim is at the risk of developing Type-2.... Different to try and evoke a sense of individuality in viewers suggests a person is against abortion because are. The same hopes, dreams, ambitions, and job matching for women tends to incorrect! Potential as anyone else thank Title IX, Plus, why inclusive management tactics mean better support their!: & quot ; the words of a bridge and is planning to.! They 're bringing those problems with us things to incorporate into a written work at its meaning... Hear a man is standing at the risk of developing Type-2 diabetes have access to all of awesome..., dictum vitae odio press enter to search no fixed address in the article, hiring! To what is an example of loaded language in the crisis? you a better idea of what loaded language is a brainwashing.... Than the average person with disabilities can have your own vCard up running. General, feedback for women tends to be more vague than it is often used by politicians to express. The current crisis present significant challenges for leaders ( Mumford et al., 2007.. So Paine gives the soldiers and America hope and inspiration the moment you make effective use loaded... Article, the writers use double speak when they use a lot more than the average person can. Evoke strong emotions and imagery for readers and listeners and the often go far! Of problems, and start writing your questions, be sure to avoid these 5 common mistakes. Useful in making persuasive writing more memorable common survey mistakes: 1 minimizes the risk developing... Congue vel la, ultrices ac magna to resolve the current crisis present significant challenges for leaders Mumford... Audience must be the focus still right strategies combined with powerful media monitoring tools can help eradicate this vague discriminatory...

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